Dr. McDougall Visual Identity & Brand Guidelines

John McDougall, MD, is a physician, speaker, and best-selling author who advocates for a whole food, starch-based diet to treat chronic disease. Together with his wife, he co-founded the Dr. McDougall Health & Medical Center, offering a pioneering medical program dedicated to healing chronic illness through expert medical care and world-class education. I collaborated with the Dr. McDougall Health & Medical Center to create comprehensive brand guidelines that would bring consistency to their packaging, print materials, and digital presence. As a legacy brand evolving in a modern market, they needed a toolkit that preserved their values while refreshing their look and feel. I developed a robust set of standards, including logo usage, stationery systems, color and typography specs, and photography direction. The end result was a cleanly designed guide that helps internal and external teams apply the brand consistently across all touchpoints.

Art Direction, Brand Guidelines, Brand Identity, Visual Language

Agency: AkinsParker / Illustration: Sheila Martinez