Robin Brand Identity

Robin by ListReports is a real estate platform that provides tools needed to browse properties, collaborate with your agent, and stay organized while searching for your next home. For the launch of ListReport's new tool, I developed a brand to reflect the personal touch made possible with Robin. I designed a logo that represents the capabilities of Robin by combining symbols commonly associated with home buying. To expand the visual identity system, I illustrated icons to represent the different amenities offered in a home. The design strikes a balance between tech-forward and approachable, with clean geometry, subtle warmth, and flexibility across digital and print applications.

Art Direction, Brand Identity, Illustration, Visual Design
Agency: AkinsParker
Minimalist logo design for Robin real estate platform
Minimalist logo design for Robin real estate platform
This graphic explains how I combined the concepts of a map pin, a “favorite” heart icon, and a bird to create the logo design for Robin.
Brand look and feel for Robin real estate platform
The tone of voice and brand language for Robin is fun, friendly, and approachable.
Email header graphics for Robin real estate platform
Several email headers were created to give our client a variety of designs to choose from.
Brand look and feel for Robin real estate platform
Colors were chosen to pair with the robin's-breast red logo color including a robin's egg blue.
I illustrated these icons to highlight the unique and appealing features a home can offer.

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