Robin Brand Identity

Robin by ListReports is a real estate platform that provides tools to browse properties, collaborate with your agent, and stay organized while searching for your next home. I led the brand identity development for Robin by ListReports, creating a logo, comprehensive brand guidelines, and 36 custom icons designed to convey tech-forward precision with warmth. The logo blends symbols commonly associated with home buying to reflect the personal touch made possible with Robin. To expand the visual identity system, I illustrated a full icon set representing various home amenities. The design strikes a balance between clean geometry, subtle warmth, and versatility across digital, print, and email applications, supporting a cohesive brand experience.

Art Direction, Brand Identity, Illustration, Visual Design
Agency: AkinsParker
Minimalist logo design for Robin real estate platform
Minimalist logo design for Robin real estate platform
This graphic explains how I combined the concepts of a map pin, a “favorite” heart icon, and a bird to create the logo design for Robin.
Brand look and feel for Robin real estate platform
The tone of voice and brand language for Robin is fun, friendly, and approachable.
Email header graphics for Robin real estate platform
Several email headers were created to give our client a variety of designs to choose from.
Brand look and feel for Robin real estate platform
Colors were chosen to pair with the robin's-breast red logo color including a robin's egg blue.
I illustrated these icons to highlight the unique and appealing features a home can offer.

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