Two 60' x 60' banners were displayed on the exterior of the LA Convention Center. These banners boosted brand visibility for Visit California and the Los Angeles Tourism & Convention Board (a key partner) while helping the trade show attendees find their way to the convention center.
Large-scale double-sided hanging banners were installed in the hallways around the convention center. These banners featured a "playful perspective" headline on one side and wayfinding signage to direct attendees to the California Plaza on the other.
Several different "playful perspective" headlines and image combos were created to showcase all of the activities and attractions that California has to offer.
This archway was placed at the entrance and exit to the California Plaza. Upon entering, visitors would see the welcome message, while the "Enjoy the Ultimate Playground" message was displayed upon exiting to encourage attendees to experience California.
The archway was constructed from a mix of solid-colored and printed graphic stretch fabric. All trade show materials were built to a 1:24 or 1:36 scale, depending on size, for client approval.
Branded security fencing lined the perimeter of the California Plaza event space to reinforce Visit California's brand presence at the trade show. The fencing leveraged bold colors and graphic shapes evocative of California's landscapes.
Two sections of security fencing were designed to alternate in a pattern, ensuring cohesive branding while providing enough graphic variety to avoid feeling repetitive throughout the California Plaza.
A 3-sided triangle structure was placed near the entrance of the event space. It featured a welcome message, a sponsor thank you message, and the Visit California tagline (pictured) which made for a good photo op.
The triangle structure was designed at a 1:24 scale. All graphics and logos were provided in vector format to ensure the quality would not be degraded when printing at full size.
This IPW Event Highlights reel showcases some of the key touchpoints I had the opportunity to develop including the exterior and interior banners, light pole banners, archway, and 3-sided triangle structure.
