In-N-Out Burger Brand Design

In-N-Out Burger is a beloved American restaurant known for its fresh, high-quality ingredients and simple, classic menu. Its iconic red-and-white aesthetic and timeless appeal have earned it a loyal fan base and a reputation as a quintessential West Coast dining experience. As Lead Designer on the In-N-Out Burger account, I led creative for all 400+ locations, directing 75+ integrated campaigns across in-store signage, point-of-purchase (POP) displays, social content, and nonprofit initiatives. I collaborated directly with the client’s Marketing department, presenting weekly, integrating feedback, and ensuring every visual stayed true to the brand’s legacy. I also developed the company’s first-ever comprehensive brand guidelines, providing a definitive resource to maintain consistency across all touchpoints. This work was delivered on a $1.5M retainer and supported by close coordination with internal teams and print vendors to execute polished, on-brand assets across print, digital, and experiential channels.

Advertising, Art Direction, Brand Guidelines, Campaign, Print Design, Social Content

Agency: The Shipyard

The brand guidelines included all logos, colors, fonts, and graphics for the In-N-Out Burger brand and the company's nonprofit foundations, In-N-Out Burger Foundation and Slave 2 Nothing. The full brand guidelines can be viewed here.

In-N-Out Burger uses paper lap mats and tray liners to enhance the dining experience, sharing information about their fresh ingredients and the restaurant’s rich history. Here’s a selection of lap mat and tray liner designs I’ve created over the years.

In-N-Out Burger has a strong presence on social media, especially Instagram and Facebook. I created many stories and in-feed posts including this trivia story.

The 2023 Associated Holiday Card featured a graphic of a strawberry shake forming the "O" in "JOY". The "J" and the "Y" are die-cut to reveal the green color block inside the card.

The 2024 Rose Parade theme, “Celebrating a World of Music,” inspired my design for the annual enamel pin worn by associates during the event. The final design featured In-N-Out Burger’s iconic "No Delay" sign with music notes elegantly flowing through the air.

Here are a few design concepts I presented to the marketing team at In-N-Out Burger. I enjoyed exploring the theme of music through various graphic elements and creative interpretations.

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