









The San Diego Tourism Authority is a non-profit organization dedicated to enriching the community through the power of tourism. With a network of over 1,000 members including hotels, restaurants, arts organizations, attractions, shops, and transportation services, the Authority unites businesses, local governments, and individuals to create a vibrant and thriving visitor experience. To increase SDTA's brand visibility, I designed a $2M global out-of-home (OOH) campaign promoting tourism in San Diego. The campaign included Times Square Spectaculars and a series of digital billboards strategically placed across 10+ major markets, including San Francisco, Las Vegas, Phoenix, Dallas, Denver, Seattle, Chicago, New York City, London, and Sydney. This high-impact initiative helped elevate San Diego’s presence on a global stage and inspire travelers worldwide.