Ficklewood Ciderworks

Ficklewood Ciderworks is a cidery and taproom in Long Beach, California, where best friends and owners Stefan Enjem and Joe Farrier craft award-winning flavors from carefully sourced ingredients and a natural fermentation process. From the very beginning, I led the development of the entire brand strategy and visual language, overseeing every creative detail to ensure the identity fully captured the whimsy and passion behind their vision. This journey started with naming the brand itself—"Ficklewood"—a name designed to embody their playful spirit while hinting at the careful balance required to create their signature ciders. From there, I established a cohesive visual identity that tells a story of craft, care, and creativity in every detail.

Contribution: Creative Direction & Design

Credit: AkinsParker

"Ficklewood is a journey, as much as it is a destination. It's where bold ideas are welcome and where dreams take shape." — Stefan Enjem and Joe Farrier, Co-founders of Ficklewood Ciderworks

I composed surrealist photomontages from a combination of stock and historic public domain images which were used on coasters and other collateral pieces.

The Ficklewood Ciderworks logo and apple icon were both hand-drawn and then converted to vector using a combination of live trace and meticulous refinement with the pen tool.

The taproom features a hand-painted mural using the air balloon cyclist I originally designed in Photoshop using a combination of stock and historic photography.

All lighting and furniture selections were carefully chosen to create a fully branded taproom experience. I also designed the wood plank facade for the main bar.

Co-founders Stefan Enjem and Joe Farrier celebrated Ficklewood Ciderworks' grand opening with a ribbon-cutting ceremony.

Ficklewood Ciderworks serves as a beloved third place for community social gatherings in the city of Long Beach, California.

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