Visit California: 2024 IPW Trade Show
Visit California is a nonprofit organization dedicated to promoting California as a premier travel destination. At the IPW (International Pow Wow) Trade Show, Visit California plays a key role in connecting the state’s tourism industry with international buyers and media, highlighting unique travel experiences, fostering partnerships, and driving interest in California as a must-visit destination. To create a consistent and impactful representation of the brand, I developed these environmental designs for Visit California’s presence at the 2024 IPW Trade Show, held at the LA Convention Center. I designed and executed several large-scale banners, structures, and security barricades that carried the Visit California visual language throughout the California Plaza.