Toyota Today is a monthly publication that celebrates Toyota dealerships across America, sharing stories of community impact alongside features on new vehicles, innovations, and noteworthy events. I led the design direction for Toyota Today's transformation from a traditional printed magazine to a fully interactive digital publication, a shift initially prompted by the Covid-19 pandemic. This transition allowed the magazine to continue reaching its audience during a time when physical distribution was disrupted. The digital format proved so successful and well-received that Toyota chose to adopt it permanently. Each issue is promoted through an email campaign that directs readers to a website where they can download the latest edition.
