Toyota Today is the monthly magazine for Toyota dealerships. The articles are a combination of "dealer doings," celebrating what dealerships across America are doing to help their community, and feature stories highlighting new vehicles, technologies, and events. In the past, Toyota Today was a printed magazine delivered to dealerships. The magazine shifted to a digital publication in the wake of COVID-19 lockdowns so that it could still be enjoyed online. This fully interactive version was so well received that Toyota has decided to continue with the digital route. The magazine is promoted with an email that refers readers to a website where they can download the latest issue.
Contribution: Art direction and design