John McDougall, MD, is a physician, speaker, and best-selling author who teaches the importance of a whole food, starch-based diet in order to treat chronic disease. Together with his wife he co-founded The McDougall Program, a leading medical program that heals chronic illness through professional medical care and world-class education.
The Dr. McDougall Health & Medical Center is a grassroots, family-owned establishment. To express their home-grown origin, we created hand-drawn illustrations, patterns, and a new logo to establish an approachable yet professional look and feel. A brand guide was then developed to tell the full story of this unique client.