ListReports: Robin

Robin by ListReports is a real estate platform that provides tools needed to browse properties, collaborate with your agent, and stay organized while searching for your next home. For the launch of ListReport's new tool, I developed a brand to reflect the personal touch made possible with Robin. I designed a logo that represents the capabilities of Robin by combining symbols commonly associated with home buying. Then to expand the brand, illustrated tiles were created to represent the different amenities offered in a home. The project culminated in a brand guide to encapsulate the new look and feel for Robin.

Contribution: Art Direction & Design

Credit: AkinsParker

This graphic explains how I combined the concepts of a map pin, a “favorite” heart icon, and a bird to create the logo design for Robin.

The tone of voice and brand language for Robin is fun, friendly, and approachable.

Several email headers were created to give our client a variety of designs to choose from.

Colors were chosen to pair with the robin's-breast red logo color including a robin's egg blue.

I designed and illustrated these icons to highlight the unique and appealing features a home can offer.

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