The brand guidelines included all logos, colors, fonts, and graphics for the In-N-Out Burger brand and the company's nonprofit foundations, In-N-Out Burger Foundation and Slave 2 Nothing. The full brand guidelines can be viewed here.
In-N-Out Burger uses paper lap mats and tray liners to enhance the dining experience, sharing information about their fresh ingredients and the restaurant’s rich history. Here’s a selection of lap mat and tray liner designs I’ve created over the years.
In-N-Out Burger has a strong presence on social media, especially Instagram and Facebook. I created many stories and in-feed posts including this trivia story.
The 2023 Associated Holiday Card featured a graphic of a strawberry shake forming the "O" in "JOY". The "J" and the "Y" are die-cut to reveal the green color block inside the card.
The 2024 Rose Parade theme, “Celebrating a World of Music: The Universal Language,” inspired my design for the annual enamel pin worn by associates during the event. The final design featured In-N-Out Burger’s iconic "No Delay" sign with music notes elegantly flowing through the air.
Here are a few design concepts I presented to the marketing team at In-N-Out Burger. I enjoyed exploring the theme of music through various graphic elements and creative interpretations.
