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In-N-Out Burger is a beloved American restaurant known for its fresh, high-quality ingredients and simple, classic menu. Its iconic red-and-white aesthetic and timeless appeal have earned it a loyal fan base and a reputation as a quintessential West Coast dining experience. As Lead Designer for the In-N-Out Burger account, I oversaw all creative initiatives for the brand. My responsibilities included designing in-store point-of-purchase (POP) campaigns, lapmats, tray liners, holiday cards and collateral, social media graphics, and campaigns for the company’s nonprofit foundations. Additionally, I developed comprehensive brand guidelines to ensure consistency and serve as the definitive resource for maintaining the integrity of the In-N-Out Burger brand.