San Diego Tourism Authority
The San Diego Tourism Authority is a non-profit organization dedicated to enriching the community through the power of tourism. With a network of over 1,000 members—including hotels, restaurants, arts organizations, attractions, shops, and transportation services—the Authority unites businesses, local governments, and individuals to create a vibrant and thriving visitor experience. By championing San Diego’s unique appeal, it plays a pivotal role in shaping the city’s success as a world-class destination. To increase brand visibility, I executed an out-of-home (OOH) campaign promoting tourism in San Diego. The campaign featured a series of digital billboards and Times Square Spectaculars, strategically displayed across key markets, including San Francisco, Las Vegas, Phoenix, Dallas, Denver, Seattle, Chicago, New York City, and global markets including London and Sydney.