Several designs were created to speak to different demographics within their respective markets.
This Spectacular, located in the heart of New York City, Times Square, boosted brand visibility in one of the top tourist destinations in the U.S. and one of the most iconic places in the world.
Standard digital billboards showcased San Diego Tourism Authority in eight major U.S. cities, including these high-visibility freeway placements in Chicago.
Many billboard placements called for non-traditional specs such as these Spectaculars in Times Square.
This campaign had a strong presence in New York City, including placements on iconic landmarks such as the flagship Macy's Herald Square building.

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