Smile Brands is a dominant player in the dental space, providing business support services through affiliate dental groups so dentists can spend more time caring for their patients. Their mission is to deliver Smiles for Everyone by making it easier to provide great patient care.
This client felt that their old branding wasn't embodying their mission or company culture so for this refresh, our goal was to communicate the importance of dental care for all. A suite of new posters and direct mailers were produced to promote diversity and inclusivity. Hand-drawn patterns and icons were created to give the brand a human personality. A website redesign was also proposed to complete this update for Smile Brands.