I designed counter cards, direct mailers, and an out-of-home campaign to help boost visibility for the Smile Brands visual refresh.
To give the brand a human touch, I hand-drew several icons that are used to highlight certifications, dental tips, and promotions throughout the visual identity system.
To further strengthen the brand refresh, I proposed a mobile-first website redesign.
These poster designs are displayed in Smile Brands-affiliated dental offices nationwide, emphasizing diversity and inclusivity.

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